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Ask HN: What was the startup that got customers with failed payments back?

I remember seeing it here. I am looking for a service that mailed customers on my startup's behalf after they have failed to make the payment on time and has stopped using my startup.

Why it failed

I remember seeing it here. I am looking for a service that mailed customers on my startup's behalf after they have failed to make the payment on time and has stopped using my startup.

Kind
startup
Status
Shut down
Inventor
amitu
Ended
2014
Source
hackernews