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The historical reasons for sales-driven and product-led was due to internal politics.

The historical reasons for sales-driven and product-led was due to internal politics. As noted in the article, these are internally focused, as most employees work “in” the business and not “on” the business. I would recommend using different wording than the article, as Market-Focused will lead to focus on competitors. This is again leads to focus on the wrong party, not the right party and the reason why the organization should exist and consume resources including people’s/employees’ time. Mission-driven in both for-profit and non-profit context works very well to focus the team on the right party (customer, patients, citizens, large enterprises in insurance, the local environment, etc. “target population”) as the organization scales to provide value to the target population. A shared mission to ensure the fulfillment of the primary reason for the existence will ensure the team focuses on delivery of value to the right party, target population. However, the mission needs to provide enough value to justify its existence, and with three parts: (1) large value proposition, (2) large target population and (3) large unmet need, then you have a justification for the continued existence of the organization and the resources it consumes.

Posted by rancar2 on Apr 18, 2021, 12:29 PM

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hackernews (E-commerce)

The historical reasons for sales-driven and product-led was due to internal politics.

rancar2Apr 18, 2021, 12:29 PM

The historical reasons for sales-driven and product-led was due to internal politics. As noted in the article, these are internally focused, as most employees work “in” the business and not “on” the business. I would recommend using different wording than the article, as Market-Focused will lead to focus on competitors. This is again leads to focus on the wrong party, not the right party and the reason why the organization should exist and consume resources including people’s/employees’ time. Mission-driven in both for-profit and non-profit context works very well to focus the team on the right party (customer, patients, citizens, large enterprises in insurance, the local environment, etc. “target population”) as the organization scales to provide value to the target population. A shared mission to ensure the fulfillment of the primary reason for the existence will ensure the team focuses on delivery of value to the right party, target population. However, the mission needs to provide enough value to justify its existence, and with three parts: (1) large value proposition, (2) large target population and (3) large unmet need, then you have a justification for the continued existence of the organization and the resources it consumes.

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