india (E-commerce) issues

Wayfair (and their various demographically-targeted brands, which include Joss and Main, All Modern, Birch Lane and Dwell Studio) is such...

Wayfair (and their various demographically-targeted brands, which include Joss and Main, All Modern, Birch Lane and Dwell Studio) is such a horrible mix of crap and quality. I believe they really have to overcome this to become successful. One confusing and annoying problem with retailers like Wayfair, and the many other outlets (Overstock, Barcelona Designs and many others), is that most of their inventory is white-labeled; they buy no-brand products from Asia (China being the main one) which they sell under fictional brand names such as "Ivy Bronx", "Langley Street", "Wade Logan" and so on. You'll find the exact same products elsewhere under other fictional brand names. Often I've been able to find a product, such as a lamp, that's maybe $100 on Wayfair, being sold for $200 in a different online store; exact same product, made in the same Chinese factory, but differently branded. The shadiness undermines the integrity of the brand, but it means it's also impossible to predict the quality of what you order. "Langley Street" is just a style, and isn't necessarily all from the same manufacturer. This confusion is compounded by the fact that Wayfair also mixes "authentic" products such as Flos and Artemide into their inventory. But also, a lot of these products are just complete junk. So much is laminate, cardboard and fiberboard. There's surprisingly good, solid-wood furniture made in places like India and Thailand, but usually the online descriptions doesn't give you the full materials list. A lot of times you can get quality hardwood, but the joinery is terrible (lots of patching, glue, etc.).