I work for an analytics company that doesn't share data with third parties and doesn't use any questionable persistence techniques (we se...

I work for an analytics company that doesn't share data with third parties and doesn't use any questionable persistence techniques (we set a domain cookie, that's it), and I can say that unsanctioned tracking hurts everyone. We get lumped in with super questionable networks in tools like Adblock and Ghostery and I have to explain to people when I tell them that I work in analytics that we aren't evil because the default assumption is more and more becoming that analytics and ads are all doing shady things. That sucks. I wish there was a way to combat unsanctioned tracking without diminishing the value that legitimate, and user controlled, tracking and attribution tools provide. As long as people are willing to do anything to squeeze out more money or beat their competition, questionable techniques will find their way into the market, and that's bad for us all :(

Posted by codezero on Jul 17, 2015, 9:48 PM

Tags

• complaint (Marketing)

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