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No, it does not create "consumer confusion".

No, it does not create "consumer confusion". Consumer confusion means consumers might be lead to think Product A, with a far to similar a name to Product B, literally is Product B. It's not at all about relative value comparison like "as good as" or "better than". You can put competitor products' names on your package , in your advertising , to make comparisons. Facebook could make ads selling themselves as "Facebook has 200% more users than G+", and Google cannot make a trademark infringement complaint, because it cannot possibly be interpreted by a "reasonable" consumer to say "Facebook is provided by Google". There is no way to interpret what was said to say "SteamVR is the same thing as IMAX, from the same people, etc."

Posted by moron4hire on Jun 19, 2015, 3:15 PM

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No, it does not create "consumer confusion".

moron4hireJun 19, 2015, 3:15 PM

No, it does not create "consumer confusion". Consumer confusion means consumers might be lead to think Product A, with a far to similar a name to Product B, literally is Product B. It's not at all about relative value comparison like "as good as" or "better than". You can put competitor products' names on your package , in your advertising , to make comparisons. Facebook could make ads selling themselves as "Facebook has 200% more users than G+", and Google cannot make a trademark infringement complaint, because it cannot possibly be interpreted by a "reasonable" consumer to say "Facebook is provided by Google". There is no way to interpret what was said to say "SteamVR is the same thing as IMAX, from the same people, etc."

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