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It works because too many startup entrepreneurs don't understand what "getting feedback" actually means.

It works because too many startup entrepreneurs don't understand what "getting feedback" actually means. A stand at an event designed for startup entrepreneurs should only be a valid incentive if your market is startups. If you're doing anything else then you're marketing to the wrong audience, which is a huge waste of time. Feedback only counts if it's from potential customers, or better yet, actual customers. Having 1000 people file past your stand saying "That's really clever and innovative" is a great ego boost - but that's all it is if they're not people who will buy what you're selling. When you're building a startup you should only spend money getting to events where your customers are going to be. Go to those (often quite boring) events and sell to people. Being in the same room as a startup celebrity is far less valuable to your business than a even one single paying customer. If you do that then you'll have no problem meeting investors. In fact, they'll come to you.

Posted by onion2k on Apr 27, 2015, 11:01 AM

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It works because too many startup entrepreneurs don't understand what "getting feedback" actually means.

onion2kApr 27, 2015, 11:01 AM

It works because too many startup entrepreneurs don't understand what "getting feedback" actually means. A stand at an event designed for startup entrepreneurs should only be a valid incentive if your market is startups. If you're doing anything else then you're marketing to the wrong audience, which is a huge waste of time. Feedback only counts if it's from potential customers, or better yet, actual customers. Having 1000 people file past your stand saying "That's really clever and innovative" is a great ego boost - but that's all it is if they're not people who will buy what you're selling. When you're building a startup you should only spend money getting to events where your customers are going to be. Go to those (often quite boring) events and sell to people. Being in the same room as a startup celebrity is far less valuable to your business than a even one single paying customer. If you do that then you'll have no problem meeting investors. In fact, they'll come to you.

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