IssueRaiser

The bulk of our user growth is due to viral loops we've built into things - we're pretty much getting each new user to successfully invit...

The bulk of our user growth is due to viral loops we've built into things - we're pretty much getting each new user to successfully invite another at this point. Unlike Yelp, we're very "yoga-centric", and while Yelp is all the rage in San Francisco, that's not the case in the rest of the world... so we don't think that Yelp will be the place people will use to find their yoga, especially their yoga teachers. One persons 5 star is another's 1 star. That's not to say we're neglecting SEO; we're working on strategies to get more search traffic (and in many places we're doing very well with that) and convert it into registered members. It's just not our main and only strategy. But the real answer is: we're planning a feature (not there yet) that will solve a big pain point for millions of people (getting the schedule of their yoga teachers at a glance), and which will provide an even better viral loop (yogis inviting their teachers, and teachers using our site for their online presence).

Posted by shaolin69 on May 8, 2014, 11:29 AM

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The bulk of our user growth is due to viral loops we've built into things - we're pretty much getting each new user to successfully invit...

shaolin69May 8, 2014, 11:29 AM

The bulk of our user growth is due to viral loops we've built into things - we're pretty much getting each new user to successfully invite another at this point. Unlike Yelp, we're very "yoga-centric", and while Yelp is all the rage in San Francisco, that's not the case in the rest of the world... so we don't think that Yelp will be the place people will use to find their yoga, especially their yoga teachers. One persons 5 star is another's 1 star. That's not to say we're neglecting SEO; we're working on strategies to get more search traffic (and in many places we're doing very well with that) and convert it into registered members. It's just not our main and only strategy. But the real answer is: we're planning a feature (not there yet) that will solve a big pain point for millions of people (getting the schedule of their yoga teachers at a glance), and which will provide an even better viral loop (yogis inviting their teachers, and teachers using our site for their online presence).

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