IssueRaiser

Let's say you're selling product X at price Y.

Let's say you're selling product X at price Y. There are three kinds of people you could reach with advertising: * People who have an unmet need for product X at price Y. * People whose need for product X at price Y is already met, but who can be manipulated into buying from you rather than someone else. * People who don't need product X at price Y, but can be manipulated into needing it. Advertising is only good for society to the extent it reaches the first group. Influencing the second and third groups can be profitable for you, but on a societal scale it's just a game-theoretic arms race that wastes resources, plasters our environment with ads, and makes people miserable with new needs. We should totally try to discourage it.

Posted by cousin_it on Nov 5, 2017, 6:02 PM

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pricing (Marketing)

Let's say you're selling product X at price Y.

cousin_itNov 5, 2017, 6:02 PM

Let's say you're selling product X at price Y. There are three kinds of people you could reach with advertising: * People who have an unmet need for product X at price Y. * People whose need for product X at price Y is already met, but who can be manipulated into buying from you rather than someone else. * People who don't need product X at price Y, but can be manipulated into needing it. Advertising is only good for society to the extent it reaches the first group. Influencing the second and third groups can be profitable for you, but on a societal scale it's just a game-theoretic arms race that wastes resources, plasters our environment with ads, and makes people miserable with new needs. We should totally try to discourage it.

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