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It weighs thousands of pounds (of aluminum!), using a 600-pound custom frame and an even more massive support structure, using 6,400 thre...

It weighs thousands of pounds (of aluminum!), using a 600-pound custom frame and an even more massive support structure, using 6,400 thread spools, comprising over 200,000 custom parts, and requires 24/7 temperature and humidity control, all to display an 80x80 pixel 0.02k color image. This took a year and a half to build, and it will only run for one week. Kudos to the marketing department for giving BREAKFAST (WHY IS IT IN ALL CAPS?) employees a super fun job for a year and a half, but holy cow, this is a huge waste of time and money. They could have gotten more out of Facebook ads.

Posted by peterwwillis on Jul 22, 2015, 8:17 PM

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It weighs thousands of pounds (of aluminum!), using a 600-pound custom frame and an even more massive support structure, using 6,400 thre...

peterwwillisJul 22, 2015, 8:17 PM

It weighs thousands of pounds (of aluminum!), using a 600-pound custom frame and an even more massive support structure, using 6,400 thread spools, comprising over 200,000 custom parts, and requires 24/7 temperature and humidity control, all to display an 80x80 pixel 0.02k color image. This took a year and a half to build, and it will only run for one week. Kudos to the marketing department for giving BREAKFAST (WHY IS IT IN ALL CAPS?) employees a super fun job for a year and a half, but holy cow, this is a huge waste of time and money. They could have gotten more out of Facebook ads.

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