IssueRaiser

As a publisher, I'm excited to be finally at the point where I can remove Adsense as a revenue source (and will May 1).

As a publisher, I'm excited to be finally at the point where I can remove Adsense as a revenue source (and will May 1). A lot of people find ads that follow you around the internet to be creepy and they often ruin the experience by either being slow or jarring in comparison to our direct-sold advertisements. One frustrating thing about Ad Blockers though is that even my "non-annoying" advertisements and up getting blocked in many cases because they fit the size profile or are wrapped in a particular class name. Magazine readers also happily pay for access to the magazine content which also contains advertisements. For some reason the discussion regarding website ads is either 'pay for access' or 'see advertisements', but I see premium online content going the way of magazines and combining 'pay for access' and 'see advertisements'. People willing to pay for content are generally going to be the exact people worth advertising at.

Posted by stevesearer on Apr 22, 2015, 5:10 PM

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As a publisher, I'm excited to be finally at the point where I can remove Adsense as a revenue source (and will May 1).

stevesearerApr 22, 2015, 5:10 PM

As a publisher, I'm excited to be finally at the point where I can remove Adsense as a revenue source (and will May 1). A lot of people find ads that follow you around the internet to be creepy and they often ruin the experience by either being slow or jarring in comparison to our direct-sold advertisements. One frustrating thing about Ad Blockers though is that even my "non-annoying" advertisements and up getting blocked in many cases because they fit the size profile or are wrapped in a particular class name. Magazine readers also happily pay for access to the magazine content which also contains advertisements. For some reason the discussion regarding website ads is either 'pay for access' or 'see advertisements', but I see premium online content going the way of magazines and combining 'pay for access' and 'see advertisements'. People willing to pay for content are generally going to be the exact people worth advertising at.

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