(a) Mobile usage > 50% of total internet usage (b) Mobile advertising ~ 25% of total internet advertising Gap between (a) and (b) repres...
(a) Mobile usage > 50% of total internet usage (b) Mobile advertising ~ 25% of total internet advertising Gap between (a) and (b) represents a ~$25B+ opportunity (slide 16). Last few years, mobile ads have been propped up by VC funded companies buying installs. This means the opportunity is primarily for brands. Why do you think it has been so slow? There seem to be enough mobile platforms to advertise on. Are the ad units too expensive for brand awareness campaigns? Or maybe that's wrong and inventory is limited and the platforms aren't charging enough? Maybe large companies are just slow? I guess I'm trying to understand what shape this opportunity takes. Is it for new platforms to emerge? Existing platforms to sign more customers or charge more for their ad units? Novel ad exchanges to make it easier for companies to advertise on mobile?
Posted by whysonot on May 28, 2015, 2:56 PM
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Raise real-world problems, find people facing the same issue, and discuss solutions.6,500 issues0 comments
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there are tons of TLDs that are cheap I'm not even sure what you are offering after reading this, but cloud is an even harder sell becau...
> One can't expect that every driver package submission from every vendor is thoroughly vetted every time, this is a matter of trust and ...
Too expensive for a worse vehicle than the Model Y (with incentives, it was a >$20K difference).
Starlink only has 10 Million customers, too expensive for most countries already.
The U7 Lite only does 2x2 MIMO.
Iranians use VPNs simply because they want to access the internet.
> When you don't want the ads and privacy invasion, you don't visit the website.
A vantage point from a very long time ago: The big social media services are pining for the days of CompuServe and Prodigy.
(a) Mobile usage > 50% of total internet usage (b) Mobile advertising ~ 25% of total internet advertising Gap between (a) and (b) repres...
(a) Mobile usage > 50% of total internet usage (b) Mobile advertising ~ 25% of total internet advertising Gap between (a) and (b) represents a ~$25B+ opportunity (slide 16). Last few years, mobile ads have been propped up by VC funded companies buying installs. This means the opportunity is primarily for brands. Why do you think it has been so slow? There seem to be enough mobile platforms to advertise on. Are the ad units too expensive for brand awareness campaigns? Or maybe that's wrong and inventory is limited and the platforms aren't charging enough? Maybe large companies are just slow? I guess I'm trying to understand what shape this opportunity takes. Is it for new platforms to emerge? Existing platforms to sign more customers or charge more for their ad units? Novel ad exchanges to make it easier for companies to advertise on mobile?
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