IssueRaiser

> A huge part of the success over the last 10 or 15 years in the cafe and coffee industry has been about branding and design.

> A huge part of the success over the last 10 or 15 years in the cafe and coffee industry has been about branding and design. Most mom n pop coffee shops aren't Lauduree though. If you have a great story then good packaging can help sell that story, but if you don't have a story then it's at best just waste of money. Or worse, it undermines the built-in story that comes with the Costco cups. I actually think this startup is going to do really well just based on the fact that there's a huge unmet need, but there's definitely some nuance to the situation.

Posted by Alex3917 on Mar 15, 2016, 2:15 AM

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> A huge part of the success over the last 10 or 15 years in the cafe and coffee industry has been about branding and design.

Alex3917Mar 15, 2016, 2:15 AM

> A huge part of the success over the last 10 or 15 years in the cafe and coffee industry has been about branding and design. Most mom n pop coffee shops aren't Lauduree though. If you have a great story then good packaging can help sell that story, but if you don't have a story then it's at best just waste of money. Or worse, it undermines the built-in story that comes with the Costco cups. I actually think this startup is going to do really well just based on the fact that there's a huge unmet need, but there's definitely some nuance to the situation.

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