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I understand, but here's why you can't do that..

I understand, but here's why you can't do that.. Let's look at about a 30 seconds excerpt from his intervention in Norway[0]. From 8m7 to 8m38. Now, he starts explaining the numbers at 8m7s. At 8m38, he's made his point and at that stage, you would be 'convinced'. The interviewer said "Uhuh" (you can hear the audience laugh when she says that). She didn't understand that he has already made his point. (1 kilometre² ==> 1GW). She says "With you so far" and I smiled because she was completely lost and didn't even know it. This is similar to Apple's "1,000 songs in your pocket". First time I heard that I thought "How many gigs?" and it frustrated me. The point of these oversimplifications is to convey a point to the masses . Technical people can find out and understand this and make sense of KWh and what-not.. But you need to simplify to reach a large number of people so that at the very least, the idea of full solar power generation floats in the collective mind. You tell a lambda citizen that the iPod has 2GB of storage capcity, it doesn't "speak" to him. You tell him "1,000 songs in your pocket" and everyone can understand that. From child to grand-mother. You're not the target audience. Yes, it's frustrating, but you're an outlier because you can work out the numbers. He's trying to make it mainstream. Or else the audience would've been as clueless as the journalist in Norway. By the way, he goes into more details in that intervention. It's not "power-pointy" and the audience isn't the cheering and laughing for no reason type (they're in the Oil & Gas industry). [0] https://youtu.be/0ZsVxSDB7NY?t=8m7s

Posted by Jugurtha on Jul 18, 2015, 11:04 AM

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I understand, but here's why you can't do that..

JugurthaJul 18, 2015, 11:04 AM

I understand, but here's why you can't do that.. Let's look at about a 30 seconds excerpt from his intervention in Norway[0]. From 8m7 to 8m38. Now, he starts explaining the numbers at 8m7s. At 8m38, he's made his point and at that stage, you would be 'convinced'. The interviewer said "Uhuh" (you can hear the audience laugh when she says that). She didn't understand that he has already made his point. (1 kilometre² ==> 1GW). She says "With you so far" and I smiled because she was completely lost and didn't even know it. This is similar to Apple's "1,000 songs in your pocket". First time I heard that I thought "How many gigs?" and it frustrated me. The point of these oversimplifications is to convey a point to the masses . Technical people can find out and understand this and make sense of KWh and what-not.. But you need to simplify to reach a large number of people so that at the very least, the idea of full solar power generation floats in the collective mind. You tell a lambda citizen that the iPod has 2GB of storage capcity, it doesn't "speak" to him. You tell him "1,000 songs in your pocket" and everyone can understand that. From child to grand-mother. You're not the target audience. Yes, it's frustrating, but you're an outlier because you can work out the numbers. He's trying to make it mainstream. Or else the audience would've been as clueless as the journalist in Norway. By the way, he goes into more details in that intervention. It's not "power-pointy" and the audience isn't the cheering and laughing for no reason type (they're in the Oil & Gas industry). [0] https://youtu.be/0ZsVxSDB7NY?t=8m7s

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