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“It’s not illegal to change a business name,” said Lisa Dilg of the Detroit BBB.

“It’s not illegal to change a business name,” said Lisa Dilg of the Detroit BBB. “I don’t know how it’s legal, because it’s like hiding. But because it’s not illegal, there is no way to find out if the companies have been changing names and popping up in BBBs across the U.S. looking like they have no affiliation to each other.” This is a weak point in America's business culture, and there's an opportunity to engineer it away. Fictitious business name applications (and changes) take place on a county-by-county basis, and there are ~3000 counties in America, all with their own set of records and their own administrative systems. Varying rules by county and state make it really easy for businesses to hide from consumer scrutiny. Indeed, I think part of the reason that people feel 'government' sucks is not that we have too much government, but that we have too many governments and it's too easy for bad actors to work this system...or rather the >3000 slightly different systems that are very poorly integrated.

Posted by anigbrowl on Apr 21, 2015, 9:42 PM

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“It’s not illegal to change a business name,” said Lisa Dilg of the Detroit BBB.

anigbrowlApr 21, 2015, 9:42 PM

“It’s not illegal to change a business name,” said Lisa Dilg of the Detroit BBB. “I don’t know how it’s legal, because it’s like hiding. But because it’s not illegal, there is no way to find out if the companies have been changing names and popping up in BBBs across the U.S. looking like they have no affiliation to each other.” This is a weak point in America's business culture, and there's an opportunity to engineer it away. Fictitious business name applications (and changes) take place on a county-by-county basis, and there are ~3000 counties in America, all with their own set of records and their own administrative systems. Varying rules by county and state make it really easy for businesses to hide from consumer scrutiny. Indeed, I think part of the reason that people feel 'government' sucks is not that we have too much government, but that we have too many governments and it's too easy for bad actors to work this system...or rather the >3000 slightly different systems that are very poorly integrated.

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