You are saying you can do market research but it seems to me after building the product you realized it was not a very hot field to be in.

You are saying you can do market research but it seems to me after building the product you realized it was not a very hot field to be in. Not to point fingers at you but this should be a good takeaway for you. It may be easier to assume before you build but in some cases it may not work out later on. Now, to answer your question, if you cannot get to your customer yourself maybe you should have not entered this market to begin with. Even if you hire a "co-founder" or an independent contractor to "sell" for you this may still not work out. For one thing, it seems you have not tested out your idea with customers. So, you may or may not have a product that solves a pain point. Although, you may get lucky to find a partner who is effectively able to communicate back customer feedback to help you in product development. This stuff will take time. Just don't give up. And I'd suggest if you really believe in your idea you should go talk to your customers yourself. If this idea doesn't work out, next time may be build something for yourself or your friends so you don't have as much anxiety when it comes to talking to your users.

Posted by zeeshanm on Nov 29, 2014, 1:42 PM

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