IssueRaiser

Good concept, needs work.

Good concept, needs work. Hated the step-by-step user interface, I like a form I can fill out and click one button, not least so I can view all options at once. The inches + '0/8' widget was extremely confusing and unintuitive. Simple text box and labels would have been fine or text box + dropdown. Annoyed not to have a metric option. Prices are OK for custom woodwork, but I think you need to play up the 'high quality' angle more on the landing page, because otherwise many people are going to be expecting cheapish frames and get sticker shock. I like nice frames, but more and more I print on canvas with a built-in frame or other 'frameless' options because I have no wish to spend hundreds of dollars on frames. I'm not sure I agree about the mid-price pain point - but I do think your prices are competitive and a slight adjustment to your positioning is all that's needed.

Posted by anigbrowl on Oct 2, 2014, 7:12 PM

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pricing (Other)

Good concept, needs work.

anigbrowlOct 2, 2014, 7:12 PM

Good concept, needs work. Hated the step-by-step user interface, I like a form I can fill out and click one button, not least so I can view all options at once. The inches + '0/8' widget was extremely confusing and unintuitive. Simple text box and labels would have been fine or text box + dropdown. Annoyed not to have a metric option. Prices are OK for custom woodwork, but I think you need to play up the 'high quality' angle more on the landing page, because otherwise many people are going to be expecting cheapish frames and get sticker shock. I like nice frames, but more and more I print on canvas with a built-in frame or other 'frameless' options because I have no wish to spend hundreds of dollars on frames. I'm not sure I agree about the mid-price pain point - but I do think your prices are competitive and a slight adjustment to your positioning is all that's needed.

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