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"If you build it, they will come" just doesn't work for startups.

"If you build it, they will come" just doesn't work for startups. Your first 100 users will be won painfully, one at a time. Think of your first public launch as the start of the development process, not the end. You need to track down people who need what you've built (or need something similar), talk to them in person, listen to their problems and make sure your product solves them. If you can convince 100 people to try your product and a decent proportion of them turn into daily active users, you're onto something special. If you can't do that, keep iterating or find a new problem to solve.

Posted by simonw on Mar 4, 2015, 3:29 PM

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"If you build it, they will come" just doesn't work for startups.

simonwMar 4, 2015, 3:29 PM

"If you build it, they will come" just doesn't work for startups. Your first 100 users will be won painfully, one at a time. Think of your first public launch as the start of the development process, not the end. You need to track down people who need what you've built (or need something similar), talk to them in person, listen to their problems and make sure your product solves them. If you can convince 100 people to try your product and a decent proportion of them turn into daily active users, you're onto something special. If you can't do that, keep iterating or find a new problem to solve.

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