Some ideas below in no particular order.
Some ideas below in no particular order. Pick the lowest hanging fruit. - upsell to your customers. Looks like on the average each customer pays $10 per month. Is there anything you can do to give more value to the customers and charge more. (depends completely on your business and customer profile) - look at new customer acquisition channels - adwords, facebook, retargetting, forums sales threads, affiliates etc - increase spending on current customer acquisition channels. If you have a good idea on your customer LTV, you can figure out how much you can afford to spend to get a single customer. - decrease churn - if your churn rate is high, you could analyze why it is so and focus on reducing it. Apart from increasing MRR, reducing churn automatically increase customer LTV and thereby justifies higher market spend. - increase number of plans - if you have three plans, add a fourth plan priced at 2X-5X relative to the third plan (offering something of value to customers who can afford to pay more - e.g. phone support). - increase pricing across the board - there is no way to know whether you are undercharging without actually increasing the pricing and seeing no change in customer acquisition numbers. The largest plan in my SaaS business has gone from X to 2X over the last 6 months (in three price increments), with no customers complaining of the price being too high. I plan to keep doing this until a decent number of customers tell me that the price is indeed too high. (do remember to grandfather in existing customers)
Posted by webstartupper on Apr 27, 2015, 6:55 AM
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pricing (SaaS)
IMO it's a bit more nuanced than what the author portrays it as.
In the UK Amazon have now raised the price of general shipping to be 2/3 the price of a months prime subscription.
Credit where credit is due, critics claiming "[Apple device] is too expensive for something that just does [basic function]" have been pr...
I like to buy music.
Meet K-Claw.
Fable is way too expensive for basic software stuff.
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Some ideas below in no particular order.
Some ideas below in no particular order. Pick the lowest hanging fruit. - upsell to your customers. Looks like on the average each customer pays $10 per month. Is there anything you can do to give more value to the customers and charge more. (depends completely on your business and customer profile) - look at new customer acquisition channels - adwords, facebook, retargetting, forums sales threads, affiliates etc - increase spending on current customer acquisition channels. If you have a good idea on your customer LTV, you can figure out how much you can afford to spend to get a single customer. - decrease churn - if your churn rate is high, you could analyze why it is so and focus on reducing it. Apart from increasing MRR, reducing churn automatically increase customer LTV and thereby justifies higher market spend. - increase number of plans - if you have three plans, add a fourth plan priced at 2X-5X relative to the third plan (offering something of value to customers who can afford to pay more - e.g. phone support). - increase pricing across the board - there is no way to know whether you are undercharging without actually increasing the pricing and seeing no change in customer acquisition numbers. The largest plan in my SaaS business has gone from X to 2X over the last 6 months (in three price increments), with no customers complaining of the price being too high. I plan to keep doing this until a decent number of customers tell me that the price is indeed too high. (do remember to grandfather in existing customers)
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