IssueRaiser

You nailed the alternatives on the head: buy cheap plastic or MDF frames that look crappy and are hard to find in the right size, or spen...

You nailed the alternatives on the head: buy cheap plastic or MDF frames that look crappy and are hard to find in the right size, or spend $$$ at the custom frame shop for a beautiful, high-quality frame. I wanted to deliver the same product as the custom frame shop, but in a much more convenient way and at ~half the cost. Could expand into other price point later, but right now trying to hit that sweet spot in the middle where there is a real pain point.

Posted by jhubball on Oct 2, 2014, 6:33 PM

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pricing (E-commerce)

You nailed the alternatives on the head: buy cheap plastic or MDF frames that look crappy and are hard to find in the right size, or spen...

jhubballOct 2, 2014, 6:33 PM

You nailed the alternatives on the head: buy cheap plastic or MDF frames that look crappy and are hard to find in the right size, or spend $$$ at the custom frame shop for a beautiful, high-quality frame. I wanted to deliver the same product as the custom frame shop, but in a much more convenient way and at ~half the cost. Could expand into other price point later, but right now trying to hit that sweet spot in the middle where there is a real pain point.

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