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I've always thought the biggest problem with micropayments is the mental cost of deciding whether or not to purchase something.

I've always thought the biggest problem with micropayments is the mental cost of deciding whether or not to purchase something. Decisions are painful, and deciding whether or not to spend $0.20 online isn't much less painful that deciding to spend $2.00 or $20.00 online. The pain of deciding whether or not to spend $0.20 far, far outweighs the value of the $0.20 to me. This suggests micropayments are an inefficient payment system. Being asked whether or not I want to spend $0.25 or $0.50 twenty or fifty times a day is not an appealing prospect. In short, don't make me think.

Posted by gabemart on Jul 9, 2014, 10:48 AM

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pricing (FinTech)

I've always thought the biggest problem with micropayments is the mental cost of deciding whether or not to purchase something.

gabemartJul 9, 2014, 10:48 AM

I've always thought the biggest problem with micropayments is the mental cost of deciding whether or not to purchase something. Decisions are painful, and deciding whether or not to spend $0.20 online isn't much less painful that deciding to spend $2.00 or $20.00 online. The pain of deciding whether or not to spend $0.20 far, far outweighs the value of the $0.20 to me. This suggests micropayments are an inefficient payment system. Being asked whether or not I want to spend $0.25 or $0.50 twenty or fifty times a day is not an appealing prospect. In short, don't make me think.

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